Your Health, Your Care
PHC is here to provide accessible, inclusive, and compassionate care for every patient — from preventive health and chronic disease management to gender-affirming care and mental health support. With Direct Primary Care at the center, you get a partner in health who is always by your side.
Direct Primary Care at PHC Health and Wellness
What is Direct Primary Care?
Direct Primary Care is a membership-based model that provides unlimited access to your primary care provider for a flat monthly fee. This means no copays, no surprise bills, and no insurance hassles. With appointment availability as soon as same-day, appointment lengths that match your need, and direct communication via phone, text, or virtual care, you get the personal attention you deserve.
Why Choose Direct Primary Care?
- Affordable: One monthly fee covers most services.
- Accessible: Easy scheduling, same-day/next-day visits, and virtual care options.
- Personalized: More time with your provider for prevention and whole-person health.
- Transparent: No hidden costs or confusing insurance paperwork.
- No Contract: Stop at anytime
- Comprehensive: Discounted labs, imaging, and prescriptions often available.
PHC Direct Primary Care Rates
Ages Monthly Rate
18 - 39 $65/month
40 - 64 $75/month
65+ $100/month
Couples $140/month
Treating the Whole Person, Not Just Symptoms.
In addition to Direct Primary Care, we offer a broad range of health services to meet the needs of our community
Primary & Preventive Care
- Annual wellness visits & physicals
- Routine screenings and lab work
- Chronic condition management (diabetes, hypertension, asthma, etc.)
- Vaccinations and immunizations
Specialized Services
- Weight management programs
- Medical marijuana certifications
- Smoking cessation
- Minor procedures (stitches, skin lesion removal, joint injections, etc.)
Sexual & Reproductive Health
- Birth control & family planning
- STI/HIV testing
- PrEP and PEP for HIV prevention
- HIV Treatment
- Gender-affirming hormone therapy
Behavioral & Mental Health
- Counseling and therapy referrals
- Depression, anxiety, and ADHD management
- Stress and lifestyle support
Partnerships & Community Connections
- Specialty pharmacy services for easy refills
- Collaborations with diagnostic clinics and specialty providers
- Wellness partnerships (e.g., spa, vein care, and nutrition services)
Book an Appointment with Dino Romero, M.D.
Virtual or in-person visits available at all locations. We accept Medicare, Medicaid, most commercial plans, and offer clear flat-rate pricing for uninsured patients.
Walk-Ins Welcome!
We love our patients, so feel free to visit during normal business hours.
PHC Health and Wellness
Address: 1955 1st Ave N, St. Petersburg, FL 33713, USA
Phone: (727) 322-2925 Fax: (727) 290-6018
Hours
Open today | 08:00 am – 05:00 pm |